Mekova | Re-Branding
Mekova Tagline is - Wear Better. Live Lighter. Mekova bridges this broken space. We are building India's digital closet + hybrid Al + human stylist companion democratizes styling for everyone, not just a privileged few. Every morning, millions of Indians face the same moment of anxiety: "I have so many clothes, but nothing to wear." ― a platform that Mekova is a human-first, fashion-forward, warm, cheerful companion - NOT a tech product. Even though Al powers recommendations, the personality must never feel robotic, futuristic, or corporate. Our goal is simple: Make dressing up joyful again. Make styling accessible, affordable, human, and everyday.
Visual Design
case study
Branding
Project Overview
Industry: Fashion
Timeline: 1 week (2025)
My Role: Brand Visual Designer
Mekova Tagline is - Wear Better. Live Lighter. Mekova bridges this broken space. We are building India's digital closet + hybrid Al + human stylist companion democratizes styling for everyone, not just a privileged few. Every morning, millions of Indians face the same moment of anxiety: "I have so many clothes, but nothing to wear." ― a platform that Mekova is a human-first, fashion-forward, warm, cheerful companion - NOT a tech product. Even though Al powers recommendations, the personality must never feel robotic, futuristic, or corporate. Our goal is simple: Make dressing up joyful again. Make styling accessible, affordable, human, and everyday.
Mood Board
Branding Assets And Memo
Visuals
